One response that seems to have become a boilerplate with the global officials visiting India is "this reflects the growing importance of India in our company's scheme of things".
BIG DEAL!!! STOP DOING US A FAVOUR!!! WE ARE NOT IMPRESSED!!!
Why is it that the global head honchos visiting India seem to think that they saying India is becoming important in their company's scheme of things would leave us impressed. They seem to think by shifting their annual board meeting to India, for the first time... if you please, is supposed to leave us starry eyed about their benevolence. Can't they be more original. The statement not only is trait but also demonstrates a lack of connect with the 'India' emotions.
Seriously, any global CEO who is really committed to India should do much better than a flying two-and-a-half day visit which is also jam-packed to include a fleeting glance of the Taj Mahal. Now it gets really interesting if it is the CEO's second or third visit because then you will find them hugging shoulders with some NGO espousing paranoia about HIV, diabetes or some other cause.
Distinguished gentlemen and ladies, please open your eyes. We already know about the growing contribution we are making to the world. We already know about the maladies that afflict us. We are also very much aware and thankful for the global attention and contribution to the resurgence of India.
But, really the point is if you want to communicate a message about your commitment to India... then spend more time with us. I mean... 'with us'. And when we touch your hearts... you can say something more original on what you really found in India.
October 12, 2007
Global head honchos visiting India for the first time, need a lesson in 'messaging'
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