Born between 1995 and 2009, Gen Z makes up for 18 per cent of the population of any city, reports an Australian website. This latest generation is made up of today’s babies, children and teenagers and they are the future.
They are responsible money-wise, have a strong work ethic and have grown up on the staple diet of every social networking site. In stark contrast to Generation Y, these youngsters know the importance of saving money and working hard and are even more computer savvy according to social researcher Mark McCrindle says.
“If Gen Ys were regarded as empowered and the ‘me now’ generation, were superficial and appeared to flit between jobs, we’re seeing the pendulum swing back with Gen Z to traditional values, a strong work ethic and financial conservatism,” he said. “They have been significantly impacted by the economic downturn when in one’s formative years they see parents downsize or lose their jobs... they realise you have to prepare for a rainy day,” he added.
McCrindle believes that this change in Gen Z is a result of being exposed to a more mature upbringing. “Traditional trades struggle to market themselves to Gen Z, because they fail to see reason in trying to reach out to the dot.com world. But that’s wrong thinking,” he said.
The next generational cycle begins on January 1, 2010 and is christened Generation (A) Alpha.
Source: Times of India
Interesting additional read: Ten commandments of Generation Z
They are responsible money-wise, have a strong work ethic and have grown up on the staple diet of every social networking site. In stark contrast to Generation Y, these youngsters know the importance of saving money and working hard and are even more computer savvy according to social researcher Mark McCrindle says.
“If Gen Ys were regarded as empowered and the ‘me now’ generation, were superficial and appeared to flit between jobs, we’re seeing the pendulum swing back with Gen Z to traditional values, a strong work ethic and financial conservatism,” he said. “They have been significantly impacted by the economic downturn when in one’s formative years they see parents downsize or lose their jobs... they realise you have to prepare for a rainy day,” he added.
McCrindle believes that this change in Gen Z is a result of being exposed to a more mature upbringing. “Traditional trades struggle to market themselves to Gen Z, because they fail to see reason in trying to reach out to the dot.com world. But that’s wrong thinking,” he said.
The next generational cycle begins on January 1, 2010 and is christened Generation (A) Alpha.
Source: Times of India
Interesting additional read: Ten commandments of Generation Z
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